See JATF in Action

  • Company/Group

    Cello International Ltd., Mumbai

  • Postal Address

    Cello House Corporate Avenue, Sonawala Road, Goregaon-East,Mumbai-400063

  • Email

  • Phone



Mr. Pradeep Rathod, Managing Director of CELLO Group of companies, having experience of over 19 year in holding and controlling production activities.

India is an extremely competitive Rs. 1200 Crore (US$272 million) market for plastic module writing instruments and Cello is the undisputed leader, presently manufacturing 3.2 million pens per day, with an installed capacity of 4.5 million pens per day.

A colossus towering over the rest, Cello has well over 33% share in the domestic market and Rs. 750 crore (US $ 160 MILLION) turnover. Thanks to its cutting edge technology, vast range of innovative pens across every price point, unparalleled consumer reach and strong brand equity. It’s really no wonder Cello today sells nearly 3.2 million pens a day, every day.

Diversified into construction activities having residential and commercial projects underway. Also entered into Joint Ventures with reputed construction houses for multiple projects.

Mr. Pradeep Rathod is a trustee of Badamia Charitable Trust dedicated to social & Philanthropic activities. He is the president of JITO Administrative Training Foundation.

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